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Mobile shopping goes underground
This clever idea by Tesco in Korea works on so many levels: i love the fact that their mobile e-commerce doesn’t simply replicate the main ecommerce site but provides an additinoal benefit ie it kills...
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11 virtual stores you should know about
Virtual stores are nothing new. When you think about it any branded website which replicates the shop environment through interactive visuals or e-commerce functionality could be classified as a...
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Creating buzz around mobile apps
So you want to build a top-ranking mobile app? Nothing wrong with that but it’s worth noting that the barriers to success can be phenomenal. The competition is fierce now and unfortunately there’s no...
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3D animation on tablet devices
I’ve just come across this rather cool application by One Potato. One Potato specialise in making 2D and 3D photographic images for advertising, marketing and editorial using their bespoke technology...
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10 Mobile Marketing Commandments
Here’s a helpful online reminder of the main points to consider when marketing for mobile devices. It’s been developed and lovingly put together by Mike Phillips, a fab Planner who works in my team at...
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